Merritt —April 16, 2013—Over 40 tourism stakeholders met February 6th in Merritt for a workshop to provide input for a tourism plan for the area. The Plan will outline tourism industry best practice for establishing a destination marketing or management organization, which has been identified as a goal of the current city council for the City of Merritt. In addition to tourism management information, the Plan will be the first of its kind to reflect alignment with the regional tourism strategy for the Thompson Okanagan region released in November 2012. As a pilot project for the Thompson Okanagan Tourism Association, the Plan content will not only be applicable for the Merritt area but be shared with other communities in the region who strive for excellence. Thompson Okanagan Tourism is one of only three internationally accredited regional destination management organizations in BC.
The draft plan will be completed in May and next steps will be to have tourism stakeholders review and contribute feedback to the plan before its public release.
TOTA is working with several communities on pilot projects to roll out the new regional strategy.
Community Tourism programs are provided by Destination BC and include the Community Tourism Foundations tourism planning program and the Community Tourism Opportunities program.
For more information Contact:
Simone Carlysle-Smith, Community Development Specialist
Thompson Okanagan Tourism Association