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New City Website Proving Popular

By Craig Lindsay - Merritt Herald
Published: April 20, 2013 7:00 AM

The City of Merritt is receiving strong interest and increased visitor numbers on their new website, which launched in February.

Google Analytics, which maps all traffic and activity on the website, revealed some surprising and growing insights into the success of the new website.

“We’re getting a tremendous amount of interest not only from (people in) cities in B.C., but from around the world,” said James Umpherson, city economic development manager. “The number 1 source for exploration on our website is not Merritt — it’s Kamloops. Number 2 is Merritt. Vancouver is number 3. We’re getting a great deal of activity from around the world. The average time spent on our website is 3.53 minutes. Anything above three minutes is considered non-inconsequential. That means people are coming specifically to search your website. That’s huge.”

The Google Analytics data from Feb. 4 to April 2 reveals that the Merritt city website had 7,746 visitors and 26,187 page views. Of those visitors, 67 per cent were new. The largest audience for the website was from Canada (89.5 per cent) with the remaining interest coming from the U.S., U.K., Germany, India, Australia, Vietnam, the Netherlands and Switzerland.

“What the analytics are telling us is that the City of Merritt’s new website is doing exactly what we want it to do and that is to engage the local population, the local citizens,” said Umpherson. “It’s also engaging those interested in the city of Merritt as a visitor, potential resident or potential investor. There’s enough activity in a variety of different pages, because we track that as well, that says that people are looking at Merritt and they’re looking at it for specific reasons and a multitude of reasons.”

The top 10 pages viewed on the city site are the home page, employment, Merritt living, planning, events, parks and recreation, discover Merritt, visitor information and doing business in Merritt.